We began to close out 2025 with our “Day of Excellence in Artificial Intelligence and Channel Marketing”

Last Thursday, December 4th, we closed out 2025 by holding our “Day of Excellence in Artificial Intelligence and Channel Marketing” at the Four Seasons Hotel in Buenos Aires.

We invited our clients, colleagues, and other stakeholders to participate in two talks. The first, given by Santiago Siri, shared his vision and knowledge on “Applied Artificial Intelligence.” Artificial Intelligence, or “AI,” is no longer a promise of the future; it has become a tangible tool of the present, beginning to offer perspectives on a future that is both innovative and challenging.

Secondly, Sebastián Paschmann, with his presentation on “New Trends in Channel Marketing,” guided us through new and different approaches to managing sales and strategic marketing for a company, focusing on innovation as a core principle and leveraging disruptive new technologies. Two dynamic presentations, which were very well received by the attendees, also prompted analysis and reflection on how the topics covered influence business today.

About the speakers:

Santiago Siri
Argentine technologist dedicated to innovation. President of the Democracy Earth Foundation, where he developed a Universal Basic Income system on Ethereum. He is the author of Hacktivism and Technosapiens (2025), founder of the Net Party, and contributes to media outlets such as Urbana Play, Filo News, and Vorterix. He was recognized by MIT and the World Economic Forum for his work in digital democracy.

Sebastián Paschmann
Marketing and Business Development Specialist. Co-founder of Proteína Marketing, working with more than 100 companies on incorporating new ways of thinking about and managing marketing. Professor at the Torcuato Di Tella University (UTDT) Business School. Mentor at Endeavor in marketing and business management, supporting high-impact entrepreneurs in their growth processes.